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Showing posts from November, 2016

User Segmentation and Personalization with AEM

Campaign Overview The campaign we are going to create will target content based on user profile information.  Our use case is simple:  when a user has designated that their preference is to use Apple's Mac laptop, we'll target Mac related content.  If the user has designated their preference to be Windows based laptops, then we'll target Windows based laptop content. Note that there are endless possibilities for properties that could be input to a campaign.  We are using actual user profile properties, but it could be an IP address range, user's browser history or anything else that can be retrieved/specified as a parameter in a web application. Our goal is to create a campaign that targets the following audiences: Adults who prefer Mac Teens who prefer Mac Adults who prefer Windows Teens who prefer Windows Step #1:  Create Campaign Container First, let's create a campaign container.  A campaign container organizes similar campaig...